KitKat is very popular in Japan! You will be surprised to find varieties of flavors and some regional and seasonal versions of KitKat! Probably, no one had anticipated that this simple chocolate wafer snack would create a nationwide sansation. Unique flavors of KitKats now has become a popular souvenir to take back from Japan. You can find strawberry, matcha, apple, soybean, sweet potato, cheesecake, red bean, wagsabi, and much more!

Where to buy them? Visit these places and fall in love with the different flavors that can only be found in Japan!

1. KitKat Chocolatory branches

Thanks to many KitKat fans in Japan, Nestle established KitKat chocolatory to sell premium versions of KitKat. The premium KitKats are called SUBLIME, and costs double the price of usual KitKat. They are particular about ingredients and textures to make them taste special. SUBLIME comes in many flavors: milk, dark, white, ruby, strawberry, cassis, raspberry, yuzu, passion fruits, etc. They also have gift boxes, which makes it perfect to be present to take back home.


2. Pharmacies and discount stores

Pharmacies and discount stores in Japan are one of the best destinations to find KitKat. Although it may be difficult to find seasonal flavors, you can typically find matcha and standard flavored KitKat. A great point to buy KitKat at pharmacies and discount stores is that they sometimes offer a huge discount. If you are planning to get many many bags, you should try going there! Famous pharmacies and discount stores are Matsumoto Kiyoshi and Donki, which both are easily found in major downtown in Tokyo.

Matsumoto Kiyoshi Website: (Japanese Only)

Donki Website:

3. Tokyo Station Ichibangai “Shokoku Gotochi Plaza”

Shokoku Gotochi Plaza is located in the corner of the shopping mall built next to Tokyo Station, First Avenue Tokyo Station. As Tokyo Station is the hub to traveling different areas in Japan, Shokoku Gotochi Plaza gathers local snacks and crafts from all over Japan. You will be able to find various regional versions of KitKats that are hard to find without traveling around. So if you are keen to find unique flavors, you should visit Shokoku Gotochi Plaza!

Address: Tokyo Station B1F, 1-9-1 Marunouchi Chiyoda 100-0005, Tokyo


4. “Gift Shop The AkiBa” in Akihabara Radio Kaikan Shopping Mall

Gift Shop The AkiBa is focused on offering souvenirs from Japan. While you can find T-Shirts, stuffed animals, anime, and manga related goods, they also have quite an extensive collection of KitKat flavors. You can purchase not only Tokyo limited Rum and Raisin flavor but also some regional flavors such as Amaou strawberry flavor. Gift Shop The AkiBa is on the first floor of Radio Kaikan shopping mall, which is right in front of Denkigai (Akihabara Electric Town) exit of Akihabara Station.

Address: 1-15-16 Sotokanda, Chiyoda-ku Tokyo

5. “Niki-no-Kashi” in Tokyo Solamachi (Tokyo Sky Tree)

Niki-no-Kashi is a snacks and candies specialized shop based in Ueno. They always seek snacks and candies that have never seen, and because of their huge discounts, people love visiting Niki-no-Kashi! In this branch at Solamachi shopping mall under Tokyo Sky Tree, they focus on selling gifts. Of course, you can find matcha flavored KitKats and more here and many more different Japanese snacks and candies.

Address: Oshiage 1-1-2, Sumida-ku, Tokyo


6. “Le Edo” in AQUA CITY (Odaiba)

Odaiba is one of the biggest tourist destinations in Tokyo, which means there are many gift shops. Le Edo in AQUA CITY shopping mall is one of them, offering seasonal and regular KitKats and many more products perfect for presents.

Address: 1-7-1 Daiba, Minato 135-8707, Tokyo

Website: (Japanese Only)

8. “The Daiba” in Divercity Tokyo (Odaiba)

The Daiba is another gift shop in Odaiba but in a different shopping mall called Diversity Tokyo Plaza. The shopping mall has a landmark of life-sized Gandum, which makes people easy to find the mall. The Daiba offers KitKat and various other products that suit anyone's tastes.

Address: Address: 1-1-10 Aomi Koto-ku Tokyo


8. Duty-Free Shop at Airport

Last not but least is duty-free shops in Narita Airport and Haneda Airport. As KitKat has almost become a standard of souvenirs from Japan, duty-free shops can't ignore it. So if you have forgotten or did not have time to visit around the above shops, you can relax! You can still buy some KitKats at the last minute.

Find more: 10 Best KitKat Flavors in Japan You Should Try

Extra Information

Still not sure where you should go to find KitKats? There is a customized shopping tour with a guide for people like you! This customized shopping tour of Tokyo will enable you to savor the distinct flavors of the city while having the opportunity to shop till you drop - not limited to KitKats or drugstores but every category and preference, from food to souvenirs to high-end branded goods. Find out details at Voyagin's, the tour provider, website.

Half Day Shopping Tour of Tokyo (View at Voyagin)


All Information in this article is as of the published or updated date

Thumbnail is from Flickr