Asakusa is a district in Tokyo where you can find the famous Senso-ji temple and Sanja Matsuri Festival. When it comes to food, the first place that you need to visit is none other than Nakamise Shopping Street.

The Nakamise Shopping Street is home to many popular stores that sells delicious snacks for those who are going/leaving Senso-ji Temple. Tourists and locals alike love to eat street foods. Sometimes, when you walk Nakamise Shopping Street, your nose will pick up a delicious smell. Your feet will move on its own and before you know it, you are lining up for one of the stores in the area.

While you’re there, make sure to try these 10 street foods in Asakusa that you will love!

1. Kimuraya Ningyoyaki

Kimuraya Ningyoyaki was the first one to make Ningyo-yaki (doll shaped sweets). After visiting Senso-ji temple, head to Nakamise Shopping Street and buy a few of these snacks that are filled with red bean paste (not all of them). The bread is moist, and the bean paste has just the right amount of sweetness. You can take it home as a souvenir as well.

Address: 2-3-1 Asakusa, Taito-ku, Tokyo

Website: (Japanese Only)

2. Honke Bairindo’s Ningyoyaki

Honke Bairindo is well-known for their Ningyo-yaki and Kaminari-Okoshi (crispy rice snacks). The freshly baked Ningyo-yaki is very popular with the tourists and locals alike because of its sweetness. The prices here are also very reasonable, so you can buy as much as your budget allows you.

Address: 1-18-1 Asakusa, Taito-ku, Tokyo


3. Kaminari Okoshi from Kaminari Okoshi Honpo

Kaminari Okoshi Honpo, sweet rice crackers, has been around for more than 250 years and still going strong. Kaminari Okoshi Honpo is a specialty store that sells Kaminari Okoshi. This snack is made by steaming and roasting glutinous rice; then you add sugar and syrup for the sweetness. This age-old snack that has been around since the Edo Period is still a favorite among the people that pass by in Nakamise-dori Shopping Street.

Address: 1-3-2 Asakusa, Taito-ku, Tokyo

Website: (Japanese Only)

4. Fried Manju from Asakusa Kokonoe

Asakusa Kokonoe is a very popular shop that sells fried manju. They come with many different fillings, and that makes choosing among them difficult. The most common filling for manju is the red bean paste. Here, you’ll find additional flavors like pumpkin, sweet potato, sakura, sesame, custard, and many more. Buy a few, and you’ll understand why this is one of the most highly recommended stores in Nakamise-dori Shopping Street.

Address: 2-3-1 Asakusa, Taito-ku, Tokyo


5. Ice Cream Monaka Sandwich from Asakusa Chouchin-Monaka

Asakusa Chouchin Monaka is famous for their “Ice Cream Monaka.” It is ice cream sandwiched between two crispy wafers. The crispy exterior and the delicious flavor of ice cream makes an interesting combination that is loved by everyone. If you ever find yourself in Asakusa, make sure not to miss this unique snack!

Address: 2-3-1 Asakusa, Taito-ku, Tokyo


6. Melonpan from Kagetsudo Asakusa

Kagetsudo Asakusa is one of the popular shops that sells lemon bread in Asakusa contrary to popular belief; melon bread doesn’t taste like melons. They are called melon bread because of the shape of the bread that looks like a melon. The melon pan in Kagetsudo Asakusa has many different fillings like ice cream. Make sure to try the popular melon pan in Asakusa!

Address: 2-7-13, Asakusa, Taito-ku, Tokyo


7. Rice crackers from Asakusa Ichibanya

Asakusa Ichibanya is well-known for their Senbei (Japanese rice cracker). Many people like to visit this store because of the traditional taste of freshly grilled Senbei. They also have a wide variety of flavors so make sure to ask for popular recommendations.

Address: 1-31-1 Asakusa, Asakusa, Taito-ku, Tokyo

Website: (Japanese Only)

8. Kibidango from Asakusa Umaimon Azuma

Asakusa Umaimon Azuma is another popular shop in Nakamise-dori Shopping Street. They are known for their Kibidango (Dango sprinkled with Kibi or millet powder). You will love the taste of their Dango and it will be better if it is accompanied by matcha tea or sweet sake. It is said that the samurais of long ago used to eat Kibidango as well and the store is trying to replicate that flavor of the past.

Address: 1-32-1 Asakusa, Taito-ku, Tokyo-to


9. Matcha ice cream from Suzukien

Suzukien is a very popular tea house that has been in Asakusa for more than 100 years. People go out of their way to visit this shop in order to try their “Matcha Ice Cream.” They offer seven different levels of matcha flavors, depending on how much percentage of matcha they mix. Aside from the matcha (green tea) flavor, they also have black sesame, Dainagon azuki, Genmaicha and roasted tea flavor. It is said that you can only taste the greatest “macha” flavor in the world with their level seven matcha ice cream in this store as well.
Address: 3-4-3 Asakusa, Taito-ku, Tokyo

Website: (Japanese Website)

10.Take away desserts from Asakusa-Coffee Akane Saryo

Asakusa-Coffee Akane Saryo is a cafe that serves Japanese sweets like Shiratama, Anmitsu, matcha, read bean soup, parfait and other desserts that will gain your nod of approval. If you want to continue exploring Asakusa, you can ask them for takeaways. They also have pound cakes for those who want to eat something different.

Address: 1-26 Rox 3G 1F, Asakusa, Taito-ku, Tokyo



Data is as of August 2019

Thumbnail is from Flickr