In this article, I will introduce 10 must-eat food in Iwate, together with specific restaurants.

1. Jajamen Pairon (じゃじゃ麺 白龍 )

Jajamen was originally brought from Manchuria and developed in Morioka. The noodles of Jajamen are similar to udon. The udon-like noodles are served with special meat-miso sauce, cucumber, and green onion. You can also add grated ginger, garlic, vinegar, and/or hot pepper oil. Mix all the ingredients well before you eat.

Jajamen is one of “The Three Great Noodles of Morioka”.

Morioka Jajamen

Morioka Jajamen

After eating the noodles, you can enjoy “Chi-Tan-Tan”, a soup with the meat-miso sauce, the hot water in which the noodles were boiled, and beaten egg made in the bowl you have just finished.

Chi-Tan-Tan

Chi-Tan-Tan

Pairon is the founder of Jajamen.

Pairon

Pairon

Address:
5-15 Uchimaru, Morioka-shi, Iwate Prefecture

Hours:
Mondays to Saturdays 9:00-21:00, Sundays 11:30-18:45
Closed during Obon holidays (mid-August) and new years

Tel:
019-624-2247

2. Morioka Wanko Soba Azumaya Honten (盛岡わんこそば 東屋本店)

Wanko Soba is another “The Three Great Noodles of Morioka”. The servers keep serving you bite-sized cups of noodles until you close the lid of your cup. This is a famous all-you-can-eat noodle known all over Japan as a local food of Iwate.  

Dishes come together with Wanko Soba

Dishes come together with Wanko Soba

Azumaya is a long established restaurant which has been in Morioka more than 100 years. You will get the present charm when you eat over 100 cups. Once there was a person who ate 500 (!) cups.

The present and Wanko Soba cups

The present and Wanko Soba cups

It’s very fun to challenge! If you are not hungry enough, there are other delicious soba menus too.

Azumaya

Azumaya

Address:
1 Chome-8-3 Nakanohashidori, Morioka-shi, Iwate Prefecture

Hours:
11:00-20:00
No holidays

Tel:
019-622-2252

Website:
http://www.wankosoba-azumaya.co.jp/foreigner/english/index.html

3. Morioka Reimen Pyon-Pyon-Sha (盛岡冷麺 ぴょんぴょん舎)

The last of “The Three Great Noodles of Morioka” is Morioka Reimen (cold noodles).

meggu30

Today's lunch🍽✨
目黒川からの銀座☺︎♩
冷麺食べたくて先輩連れ回し銀座へ😋💕
#lunch #ginza #moriokareimen 
#instapic #good
#銀座#盛岡冷麺#中辛#美味しい
#明けだから#食後の眠気がハンパない

Morioka Reimen

 

It was Pyon-Pyon-Sha that brought Korean Reimen (cold noodles) and arranged for locals in Morioka. Other than the head restaurant in Inari-cho, there are total 5 branches in Morioka city; Tonan, AEON Morioka, Morioka Station, and Morioka Handi-Works Square.

Address:
12-5 Inaricho, Morioka-shi, Iwate Prefecture

Hours:

11:00-23:30
No holidays

Tel:
019-646-0541

Website:
http://www.pyonpyonsya.co.jp/

4. Maezawa Beef Ogata Ajigokoro (前沢牛オガタ 味心) - the best wagyu in Iwate

Maezawa Beef is a famous wagyu label from Iwate. Enjoy the delicate and soft wagyu here.

Maezawa Beef

Maezawa Beef

This restaurant offers Maezawa Beef produced at Ogata Farm very casually. They have a variety of menus; yakiniku (Korean BBQ), steak, shabu-shabu, and sashimi.

Maezawa Beef Ogata Ajigokoro

Maezawa Beef Ogata Ajigokoro

Address:
Togasaki 102-4 Maesawaku, Oshu-shi, Iwate Prefecture

Hours:
11:30-15:30, 17:00-21:00
Closed on Thursdays

Tel:
0197-47-4129

Website:
http://www.maesawagyuogata.com/index.php

5. Local Cuisine and Craft Beer Sekinoichi (郷土料理と地ビール 世嬉の一)

One of the famous local cuisines in Iwate is mochi (rice cake) dishes. At Sekinoichi, as a restaurant run by a craft beer brewery, you can enjoy Iwate’s local cuisine with delicious craft beer.

esora_ukasirug

⁂ついでの周遊旅編 #2015冬
#岩手 #一関 にある #蔵元 #世嬉の一 (せきのいち)
蔵を活かしたお土産屋さんやレストランも有
⁂
#Sekinoichi #sakebrewery
#Ichinoseki #Iwate #東北が美しい
#team_jp_ #LOVES_NIPPON #icu_japan 
#ig_japan #IGersJP #wu_japan #gf_japan
#ptk_japan #as_archive #lovers_japan
#Instagramjapan #写真好きな人と繋がりたい

Sekinoichi

_____mc.ss

蔵元レストラン #世嬉の一
#果報もち膳
#岩手 #岩手県 #一関 #一関市

The famous mochi dishes

 

Address:
5-42 Tamurachō, Ichinoseki-shi, Iwate-ken

Hours:
Mondays to Saturdays 11:30-14:00, 17:00-21:00
Sundays and National Holidays 11:00-20:00
No holidays

Tel:
0191-21-5566

Website:
http://www.sekinoichi.co.jp/

6. Visit brewery and tasting sake, Asabiraki (あさ開)

Asabiraki is a brewery with both traditional procedure and modern industrialized procedure having over 130 years of history. They use the well that is designated as The Best 100 Water in Japan.

You can look the brewery for free and learn how to make sake.

taichi_takeda

3/10-3/12 仕事の研修で岩手県盛岡市へ。
日本酒の蔵元あさ開で杜氏さんや蔵人さんに交ざって日本酒の仕込み作業の体験研修でした。
#東北 #岩手県 #盛岡市 #大慈寺町 #あさ開
#日本酒 #sake #sakebrewery #昭和旭蔵
#南部杜氏 #現代の名工 #藤尾正彦
#大慈清水 #asabiraki

Asabiraki brewery

 

Address:
10-34 Daijijicho, Morioka-shi, Iwate Prefecture

Hours:
April to early November 9:00-16:30
Late November to March 9:00-15:30
Closed on New Year’s Eve and New Year’s Day

Tel:
019-624-7200

Website:
http://www.asabiraki-net.jp/osake/index.html

7. Nanbu Senbei Shirasawa Senbei Ten (南部せんべい 白沢せんべい店)

Nanbu Senbei is the famous product of Iwate. It is a simple snack made from wheat flour, salt, and water. The dough is pressed into round waffle molds with long handles and baked over charcoals. Shirasawa Senbei Ten is a long established production of Nanbu Senbei. You can buy some for taking home, they last quite long.

poko244

#南部せんべい#岩手#盛岡#手づくり村#私はお留守番だったから可愛い可愛い甥っ子達からのお土産#一緒に行きたかったなぁー#貰ったけど勿体無くて食べられなかった#ついに食べてしまった…

Nanbu Senbei

Address:
2-16 Konyacho, Morioka-shi, Iwate Prefecture

Hours:
9:00-17:00
No Holidays

Tel:
019-622-7224

8. Fukuda Pan (福田パン)

In Japan, sweet buns with red beans or custard creams and meal buns with yakisoba or tonkatsu are so popular.

At Fukuda Pan, you can combine the ingredients you want and create original buns!

They put the ingredients after you order

They put the ingredients after you order

Fukuda Pan is so famous and delicious and popular for locals too. There are lines every day and mostly buns are sold out before sunset.

Fukuda Pan

Fukuda Pan

If you can’t decide which flavor to eat, I’d recommend the popular ones “An-Butter” (red bean paste and butter) and “Corned Beef” (Corned Beef comes with potato salad).

The buns are so fluffy!

The buns are so fluffy!

 

Inside Fukuda Pan’s “An-Butter” (red bean paste and butter)

Inside Fukuda Pan’s “An-Butter” (red bean paste and butter)

 

Inside Fukuda Pan’s “Corned Beef”

Inside Fukuda Pan’s “Corned Beef”

 

Address:
12-11 Nagatacho, Morioka, Iwate Prefecture

Hours:
7:00-17:00
Closed during Obon holidays (mid-August) and New Years

Tel:
019-622-5896

9. Iwate Local Cuisine and Biscuit Tempura, “Sawauchi Jinku” (沢内甚句)

Most of you must be familiar with tempura, but they have “biscuit tempura”! Sawauchi Jinku is a restaurant serves local cuisines from a region called Sawauchi in Iwate. Biscuit tempura was eaten quite normally in Sawauchi area. You might think this is crazy but it was sweet and delicious!

There are other delicious local cuisines dishes such as fresh seafood dish and mushroom soup too.

Buiscuit tempura

Biscuit tempura

 

Hoya (a kind of shellfish caught around Tohoku) sashimi

Hoya (a kind of shellfish caught around Tohoku) sashimi

Address:
5-4 Kaiunbashidōri, Morioka-shi, Iwate-ken

Hours:
17:00-23:30
Closed on Sundays

Tel:
019-654-4860

10.Kimchi Natto Ramen Yanagiya (柳屋)

The last dish is something unique. The ramen with kimchi and natto! This ramen is so unique and can’t be found at any places in Japan. This ramen is recommended by locals of Morioka and starting to get popular.

Sure this ramen is so unique but people find it addictive. You can try Kimchi Natto Ramen at Yamagiya.

sasasasakki

Kimchi Natto Ramen

Kimchi Natto Ramen

 

Address:
3F 2 Chome-2-15 Odori, Morioka-shi, Iwate Prefecture

Hours:
10:30-20:00
No Holidays

Tel:
019-653-3555

Website:
http://www.ramen-yanagiya.com/index.html

 

 

How was this list? Water is delicious around Iwate and lots of delicious food. Enjoy eating in Iwate!

For More Information

Best Attractions of Iwate in Japan: Sights and Food You Can’t Miss

10 Must-Buy Japanese Souvenirs From Iwate, Tohoku